Though I read over and over that we self publishers should be PATIENT… I am not by nature a very patient person! So when I had a fantastic result in late December with my best-selling political thriller RUNNING after using a single free day on Amazon’s KDP Select program (8,000 free downloads followed by 1,500+ sales in the next 10 days) I was elated. It lasted for quite a while, but by the end of January sales had settled down to about 5-10 copies a day. So I decided to do it again.
The exciting news is that I saw a torrent of downloads – 9,000 over the two days. The day after, I sold only 5 copies. Big letdown! Yesterday I sold 7, with 2 borrows. Oh well, that’s a little better. But this morning I wake up and RUNNING had sold 30 by 11:00 a.m. A significant improvement. I’ll take those numbers, I figured, particularly if they continue throughout the day. And a Tuesday morning doesn’t typically mean a huge rush to buy ebooks.
As several people have pointed out, the endgame in all this is visibility. Building your brand, and your fan base. Getting yourself higher up on the charts. Getting more reviews. All of this works toward a long-term career as a writer. A writer who writes books worth buying.
I should mention that my price point is higher than most self-publishers. My career plan includes being able to live on my income as a writer, so it’s important to me to price my novels up there with Patricia Cornwell, James Patterson, and others who are published traditionally.
So what do I need to do now? GET MORE GOOD NOVELS WRITTEN. I met with my critique partner today to fine-tune the synopsis (before starting to write) of my next thriller, which starts with the abduction of the Secretary of State in some war-torn former Soviet satellite. Action, suspense, romance, sex, bombs, helicopters, international diplomacy, and a strong woman protagonist. I can’t wait!
Oh, and P.S. I sold 66 copies of RUNNING today. A fabulous result.
Do you have yours yet?